Niche Track E

Digital Marketing and Content

Week 1 — Content Creation

1

Content Calendars

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Planning social media content utilizing the proper 80/20 value ratios.

Your Task

Build a calendar

KC

Week 1 Knowledge Check

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Knowledge Check

Test Your Understanding

What is the recommended content ratio rule for social media posting?

Week 2 — Email + Analytics

1

Email Automation

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Metrics to measure success including inbox deliverability.

Your Task

Draft campaign

KC

Week 2 Knowledge Check

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Knowledge Check

Test Your Understanding

Which metric measures successful inbox placement?